What might be a reason an artist uses a conceptual approach to art?

An artist may use a conceptual approach to art primarily to convey a message or provoke thought. This method emphasizes ideas over traditional aesthetics or technical skill, allowing the artist to engage the viewer intellectually and emotionally. Conceptual art often challenges pre-existing notions about art and encourages the audience to think critically about the themes, issues, or questions presented. This approach fosters a deeper dialogue between the artwork and its audience, prioritizing the conceptual significance of the work rather than its visual appeal or craftsmanship.

In this context, while showcasing technical skills, creating visually stunning pieces, or catering to the preferences of gallery owners can play a role in an artist's broader practice, these motivations do not encapsulate the essence of a conceptual approach, which fundamentally revolves around the exploration and communication of ideas.